There are several kinds and directions that a website may take in terms of design: it can be anything from stylish to minimalist, from lively and vibrant to exquisite and modern.
While your style, field of work, and brand identification should all reflect your ultimate look and feel, several basic principles should still be followed.
Excellent web design contributes to the user interface and functionality while being simple to grasp at first look. We’ve listed below five crucial website design recommendations to assist you making your website more attractive and convincing:
Maintain a clean Website Design with clutter-free homepage
Your website’s homepage may rapidly convey your main message. After all, we seldom read every word on a web-page. Instead, we swiftly scan the page for keywords, phrases, and images. With these established patterns in mind, it is simpler to cater to sentiments rather than word count.
The less visitors to your site have to read, click, or recollect, the more they will digest and evaluate your material. By preparing for decreased attention spans, you increase the likelihood that people will perform what you want them to accomplish.
These website design essentials can assist you in breaking up your material and making your homepage design appealing and inviting:
- Keep relevant material above the fold: Visitors should be able to comprehend what your website is about as soon as possible, without having to scroll or click anywhere.
- Separate your material as follows: In between elements, use white space. By keeping certain parts vacant, you’ll give the design a much more spacious, well-balanced vibe. In your email, use bite-sized paragraphs that are legible.
- Add imagery: High-quality media assets, such as gorgeous photographs, vector art, or icons, may work wonders as alternative means to express the idea.
- Include a call-to-action: From purchasing to signing up, allow site users to place a call-to-action (CTA) button on your site’s homepage to do the action you want.
Keep a visual hierarchy in mind while creating a plan for your Website Design.
Hierarchy is a fundamental design notion that aids in the effective presentation of the material. Through the use of hierarchy, you will direct the attention of site visitors to certain page items in order of significance, beginning with one essential piece.
The primary components of the visual hierarchy are:
- Size and weight: Make your most important assets, such as your company name and logo, more visible by making them larger and more prominent. Readers tend to gravitate automatically toward large and strong headlines, followed by the paragraph’s smaller content.
- Factor placement: Use the correct website layout to focus your visitors’ attention in the right direction. For example, you can set an important call-to-action button in the centre of the screen or position your brand on the header.
Once you’ve created a basic hierarchy for your data, readers will automatically follow the breadcrumbs you’ve set for them. Then, for further emphasis, use colour, contrast, and space, keeping in mind what draws the most attention and ensuring that it is still purposeful.
Stripes and grid layouts are two powerful web design features that may help you create a clear visual hierarchy.
Creating easy-to-read website content
“Readability” assesses how easy it is for people to grasp words, phrases, and sentences. When your site’s readability is excellent, users will be able to swiftly scan, or skim-read, through it. This makes it easier to take in the information.
It’s really simple to improve web page readability; follow these basic guidelines:
- Contrast is essential: A sufficient disparity between your text colour and the backdrop colour is required for readability and website usability. Although the colour scheme of your website is likely to reflect your brand colours, make sure that your pieces are in sharp contrast. Use an internet tool, such as Contrast Checker, to do so.
- The large size of the letters: Most people will miss smaller fonts. A good rule of thumb for web design is to keep the body text at least 16pt. That’s a good starting point, but keep in mind that this number is totally dependent on the typefaces you choose for your website.
- Font types: There are several font types accessible in the realm of typography. You can choose between sans serif typefaces (such as Times New Roman) and sans serif fonts, which implies “without serifs.” Sans serif fonts are often preferable for extended web texts like the one you’re reading right now. You may also make intriguing font combos by mixing these diverse styles. There are several logo fonts available online for your logo creation. Several display typefaces, particularly script fonts that appear handwritten, are more ornamental in nature. If you choose one of those, make careful not to misuse it to avoid an overpowering influence.
- Limit the number of fonts: On a single website, no more than three distinct font kinds should be used. Some projects may necessitate more intricate font combinations, but too many diverse font types tend to seem crowded, detracting from your personality and brand.
- Make use of text themes: Make sure that the written website content varies in size and weight to establish a basic hierarchy – from a big header to smaller subheadings, to even shorter paragraphs or body text. This handy website design advice will ensure that there is always something attracting your readers’ attention.
Make sure your website is simple to use.
It may be in your nature to break the pattern, but website navigation is not the place to be avant-garde. After all, you want your users to locate what they’re looking for promptly. A dependable navigation website also allows search engines to index the material while greatly improving the user experience:
- Link your logo to the homepage: This website design tip is a common practice that your visitors will expect, saving them some important clicks. If you don’t already have one, developing a logo strategy as part of your branding activities is highly advised.
- Consider your menu: Whether you choose a traditional horizontal list, a hamburger menu, or something different, your website menu should be visible and easy to access. Also, be sure you order everything in accordance with the importance of each part.
- Give any vertical navigation the following: If your site is long-scrolling, such as a one-page website, use an anchor menu. Viewers would be able to instantly go to any portion of the web with a single click. Another option to consider is the ‘Back to Top’ symbol, which returns users to the top of the page regardless of where they are on your website.
- Improve your footer: Your footer is often the final thing visitors view on your website, so include any essential links there. This may include your contact information, social network icons, a shortened version of your menu, or any other related links that visitors may desire.
Maintain a mobile-friendly presence.
All of your site visitors, regardless of the equipment they are using, should be able to get the most out of your professional website. Examine your site’s mobile version while imagining yourself as a user and evaluating each tab, user action, and button.
On your mobile website, it should be simpler and less cluttered than the desktop version, so try minimizing visual components and scaling down those properties, such as the menu. One final piece of advice: one of the most important pieces of website design advice is arguably the simplest: browse around the website for ideas! Look through some of the top website templates and keep up with the current web design trends.
About Canadian Adviser
Canadian Adviser caters to the marketing and commercial demands of clients and partners. We are easily accessible at your request. Call (647) 839-0295 to touch base now or send us a message through our website!